The very core of success in Internet marketing is largely reliant on three essential aspects: technology, marketing and products.
So how important are these aspects? How do you establish an advantage in these areas? What are the things that even novice marketers can do to ensure success? Here are the answers.
It a given fact that Internet marketing would greatly rely on the performance of the technology used. Of course, this also pertains to essential tools that aid marketers in achieving their goals.
Many online marketers today utilize Internet tools related to networking. They are cheap, timely, and take only a few steps to reach out networks. General information exchange is often done my marketers in their platforms via announcements, news, or updates. Examples of such platforms are popular networking sites like Facebook, Twitter, Google+, and LnkedIn.
Other tools include techniques that increase viewership and search rates of online pages. SEO or LSI enhanced articles and web pages are popular examples of such practice. They are commonly used not only to increase search ranks of company or business pages in popular engines like Google, Yahoo, and Bing, but also to brand, product or company name awareness in the general market.
There is no such thing as good marketing. In terms of productivity in business, there is only effective marketing.
Generally speaking, the most effective marketing strategies via the Internet are the best practices of successful business online. The most practiced technique nowadays is the utilization of networking platforms online since these Internet places are likely packed with different sorts of prospective clients or customers. More so, it supports information and multimedia sharing that can aid the business or company not only in marketing but as well as advertising campaigns.
To marginalize target market, most marketers rely on blogs and forums that belong to specific groups and niches only. Email-oriented strategies on the other hand are used by online marketers for target-specific marketing. Feedbacks and email rings are examples of campaigns that utilize such strategy.
The products are the main things that you sell. If not interesting, they should be able to help your clients or prospective customers solve their issues or to give various individuals the convenience in their lives.
Quality is the foremost aspect that makes your products either sellable or not. Products with poor quality would never ensure the stability of your business. In fact, they could even endanger not only your profits but also your company or brand credibility online.
To avoid problems, you always need to consider the value of the product that you are selling. Make sure that it is high likely be needed or wanted by prospective clients through extensive market research. This method will determine the profitability of your product and identify the price that you can set while considering the purchasing power of your target market.
Bank of Canada should hike rates to pop bubble: former BoC aide
OTTAWA (Reuters) – The Bank of Canada should raise interest rates now because five years of low rates are creating distortions in the economy, such as excessive debt and an overheated housing market, a former adviser to central bank Governor Mark Carney said on Wednesday. In a hawkish stand at odds with most economists and market players, Paul Masson, now a professor at the University of Toronto’s Rotman School of Management, said the central bank should tighten monetary policy to lean against asset price bubbles rather than focus exclusively on inflation.
Upbeat Japan GDP brings some cheer, but Nikkei misses out
SYDNEY (Reuters) – Some stock markets across Asia edged up on Thursday after solid growth data from Japan improved sentiment although Tokyo’s Nikkei lagged, while worries about a prolonged recession in the euro zone kept the common currency under pressure. MSCI’s broadest index of Asia-Pacific shares outside Japan <.miapj0000pus> edged up 0.3 percent, with mainland China stocks <.csi300> up 0.8 percent and South Korean stocks <.ks11> nearly 1.0 percent higher.</.ks11></.csi300></.miapj0000pus>
Insight: Dimon has big say over who serves on JPMorgan board
(Reuters) – For years, JPMorgan Chase & Co Chairman and CEO Jamie Dimon and other executives have hand-picked new directors, in a practice that is now unusual for a major U.S. bank. The JPMorgan board’s governance committee, responsible for hiring new members, relies almost entirely on referrals from management to find director nominees, according to two sources familiar with the bank’s practices and a review of bank regulatory filings. All of the other 10 largest U.S. banks say they use executive search firms, which have knowledge of a range of possible candidates.
JPMorgan presses Bloomberg on reporters’ access to data
NEW YORK (Reuters) – JPMorgan Chase & Co , one of the biggest customers of Bloomberg LP, said on Wednesday it has sent a formal legal request asking the financial data and news company to provide details of what bank information Bloomberg News reporters had been able to see. JPMorgan’s statement comes after Bloomberg acknowledged late last week that its reporters had limited access to data about clients’ terminal usage, such as when a customer logs in, contacts the help desk or delves into the system for information about assets, such as equities or bonds.
Judge orders Dow Chemical to pay $ 1.2 billion in price-fixing case
(Reuters) – A federal judge in Kansas City, Kansas, ordered Dow Chemical Co on Wednesday to pay $ 1.2 billion in a price-fixing case involving chemicals used to make foam products in cars, furniture and packaging, according to court documents. Dow was one of several chemical company defendants named in a 2005 class action lawsuit alleging a conspiracy to fix urethane chemical prices, but it was the only defendant not to settle.
Global growth jitters trigger TSX drop
TORONTO (Reuters) – Canada’s main stock index slumped on Wednesday, with every major sector trading in the red, after sluggish data from Europe and the United States renewed fears about the global economic recovery. Investors were discouraged by data showing U.S. factory output dropped in April and manufacturing activity in New York state contracted this month. Further, wholesale prices recorded their largest decline in three years.
Quebec seeks fracking moratorium in shale gas rich area
OTTAWA (Reuters) – The Canadian province of Quebec, citing public concerns, unveiled a bill on Wednesday to impose a moratorium on hydraulic fracturing, known as fracking, in a region rich in shale gas deposits. The province’s minority Parti Quebecois government needs opposition support to adopt the moratorium – which would last a maximum of five years. It would ban gas exploration and extraction in the Lowlands region of the St Lawrence River, site of the rich Utica and Lorraine shale gas formations.
GE, Boeing alert airlines about 777 engine problem
NEW YORK (Reuters) – General Electric Co and Boeing Co have alerted airlines about a potential problem with engines on Boeing’s long-range 777 jumbo jet that caused the engines to shut in mid-flight twice this year. The problem affects about 118 so-called transfer gear boxes made between September and March. The part, made by Italian company Avio SpA, are on about 26 in service 777-300ER jets and another 44 aircraft in production, GE said.
Cree says innovation answer to rising competition
TORONTO (Reuters) – LED lighting manufacturer Cree Inc , which aims to make traditional lighting obsolete, promises further innovation and a better product as it tempts customers with a low-power light bulb priced around $ 10. Durham, North Carolina-based Cree makes energy-efficient light-emitting diode chips and lighting products, and it provided more than half the LED street lights the city of Los Angeles recently installed in a massive overhaul.
Canadian April home sales edge up from March, down on year
TORONTO (Reuters) – Canadian home sales rose in April, the second straight monthly gain, as spring homebuying breathed life back into the slowing real estate sector and bolstered hopes Canada will manage a soft landing rather than a U.S.-style housing crash. Sales of existing homes climbed 0.6 percent in April from March, but year-over-year sales were down 3.1 percent, the Canadian Real Estate Association said on Wednesday in a report that showed a spring bounce in a housing sector that had been slowing since the middle of 2012.
LONDON (Reuters) – Bank of England chief Mervyn King should be the bearer of some good news on Wednesday in his final forecasts before handing the reins to Mark Carney, even if the British economy remains far from healthy.
After repeatedly having to cut its growth outlook and lift its inflation forecasts since the financial crisis, the central bank looks set to do the opposite in its latest Quarterly Inflation Report.
Economists polled by Reuters last week expect the bank to forecast that inflation will peak at 3.0 percent later this year, below the 3.2 percent predicted three months ago.
Most also expect the Bank to bring forward the date when it expects inflation to return to the 2 percent target, following a recent slight strengthening of sterling and a drop in oil prices, after breaching the target for most of the past five years.
In February, the central bank unsettled some in financial markets by predicting that inflation would not return to target until the first quarter of 2016.
Rob Wood, a former Bank economist who now works for Berenberg Bank, predicts this forecast will now be brought forward by a year to early 2015.
“That fillip of good news is unlikely to be accompanied by a wholesale change to the big picture, however,” Wood said. “We expect the BoE to continue to forecast a sub-par recovery. More stimulus is needed and we expect it to be forthcoming.”
King – who has presented the Bank’s Inflation Report for more than 20 years, first as chief economist and then as governor – is likely to continue to point to major economic risks when he gives a news conference at 10.30 a.m.
He has led a minority of policymakers calling for more bond-buying since February. King has also long warned Britain of the painful readjustment it needs to shift away from consumption and towards export-led growth.
Britain’s economy grew by a sluggish 0.3 percent in the first three months of 2013 from the previous quarter. In a sign of the fragility of the recovery to date, that was welcomed as a lucky escape from a feared return to recession.
Solid business surveys since then, plus a revamp of Bank measures to stimulate bank lending, may tempt the central bank to nudge up its short-term growth forecast, which hovers around 1 percent for this year.
In recent months the Bank has cooled on its main tool used to help Britain recover from the financial crisis – the purchase of 375 billion pounds of government bonds.
It stopped buying bonds in October, and last month it expanded its Funding for Lending Scheme, which started in August, to give banks greater incentives to lend to business.
Further changes are likely to come with the arrival of Carney, who was poached from the Canadian central bank by Chancellor George Osborne. Carney has championed making long-term commitments to low interest rates, something the Bank under King has opposed.
Men would be better off eschewing these turnoffs that women find appalling, when on a first date. It isn’t hard to be the sort of gentleman that we know you can be, where there’s always room for improvement, right? Let’s take a look at some of the biggest turnoffs for women on a first date.
First dates are an exhilarating experience for a lot of us; mystery, fun, and anxiety are thrown into a haphazard mix of preset expectations. We live in an age where dating still retains its old-fashioned charm, but along the way, both sexes have made their share of mishaps. We can instantly recall an embarrassing incident from a date — when stubborn bits of food got stuck in our teeth, or when we slipped and landed flat on our derrières — which we hope we won’t commit again. But are all of us cautious, and premeditate our actions for an upcoming date? Perhaps not.
Men in particular, need to be a little considerate when it comes to the fairer sex. Yes, we do have our own set of flaws where we’d be happy to have men point it out to us. But for now, the guys should kindly take notes on a woman’s pet peeves of inappropriate, insouciant, and unchivalrous behavior. While a lot of women will vouch for the turnoffs as being the most popular, others are free to share their views on anything else our male readers may find just as helpful.
Top Dating Turnoffs for Women
The point of being on a date is to train your wholehearted attention to the person sitting at the opposite end of your table. While scintillating conversation fills the space between you two, it is important to note that things, like cell phones need to be put away and left on silent mode. But darling, if you’re constantly going to take calls, or hurriedly send text messages every few seconds, don’t be surprised when she chooses to promptly ignore all future contact.
When you sit across from her, just remember that this is not an interrogation of some sort; she doesn’t need to feel like a convicted felon. It’s a major turnoff when a man has the audacity to inquire fervently, about someone a woman no longer cares for, let alone thinks of. Maybe she’s trying to move on or gain closure by dealing with her marred past, but that doesn’t give a date the right to pry. When she’s ready, she’ll reveal the details. But for now, just enjoy the crème brûlée.
Dressed Not to Impress
Why is it difficult for a man to throw on a trendy semi-formal look effortlessly, or invest in a bespoke suit that screams sexy? Nothing is more uplifting and impressive to look upon, than a well-groomed man. A man who takes care of himself on the outside is more likely to be a health-conscious, confident, suave, born gentleman. If you haven’t seen the movie Crazy, Stupid, Love. featuring Ryan Gosling, you must do so right away. Gosling whips actor Steve Carrell into an irresistible man with impeccable grooming habits and an unwavering self-assuredness that he was desperately in need of.
If a woman is really interested in how much you make — and not what you actually do — she will blatantly inquire about figures, whether you take frequent holidays and if a trip to the Bahamas sounds like the perfect place for a second date. Real women, on the other hand, do not care about the nitty-gritty details of your job, achievements, or even how often you travel. If we really want to know about what you do, we’ll ask and genuinely show interest. We don’t care otherwise. Bragging is not something you do when you want to impress someone who couldn’t care less; in this case, less is more.
Easy on the Drinks!
It’s definitely a loathsome turnoff when someone’s in your face, and their breath reeks of alcohol. In this case unfortunately, it’s your date that stinks like a drunken bum off the street. You’re throwing her all the wrong signals if you’re drinking like there’s no tomorrow. She’ll either think you need help, or expecting a little more than just a peck on the cheek. It’s a first date, what were you thinking when you ordered the fourth drink? If you aren’t going to take this woman seriously, then maybe what you need is a wild college girl with a drinking capacity to match.
Social Network Stalker
It’s creepy when a guy can not only list out our hobbies without missing a beat, but know the exact moment when you put up a new Facebook post, for instance. Please do not log onto Facebook in front of a date, because that would be plain ridiculous. No, we do not want you to excitedly reveal, “Oh! Guess what? I’m your new follower on Twitter. Cool, right?”, or “Why won’t you accept my friend request (on Facebook)?” Seriously? An unhealthy association with social networking websites is a huge no-no. This sort of behavior can mean only one thing — stalker.
If you’re not looking for commitment, it would be wise to make this known prior to the first date. Leading a woman on, or looking for a no-strings-attached arrangement, isn’t the right thing to do. If you’re keen to take things slowly, reveal this inclination. Being honest and candid about your intentions is crucial, especially if she’s looking for commitment. For men who want quick results, you’re only digging your own grave. A huge turnoff is when a man gets a little too attached, or jealous if she’s seeing other people simultaneously. You need to slow down!
While it is nice to know if a man wants to eventually settle down, we’re not keen on knowing this on a first date. A first date doesn’t need heavy conversation, so taking it slow is the key. You’ll understand a lot about the woman you’re with, if you observe her minutely, for her mannerism will reveal if she is the sort to ‘put a ring on it’, so to speak. Older men can get antsy about knowing this sooner; don’t let it feed on your peace of mind. You’ll be able to comfortably discuss marriage sometime later. Until then, shush.
Oh No, You Didn’t!
If there’s one thing I’m sure none of us can stand, it is being interrupted while we speak. Changing the topic of a conversation is utterly unforgivable, where conversation-interrupters shouldn’t be shown any mercy, likewise. Cutting someone off during a conversation reveals a lot about yourself; disrespectful, impatient, egoistic, and boorish, are understated adjectives for the Neanderthal you portray to be. Wait your turn, hear her out, and then speak when she’s finished. A gentleman never interrupts a lady while she’s speaking, especially if the conversation doesn’t involve a heavy debate or argument. Even then, a little show of decency wouldn’t hurt.
A first date shouldn’t be at a joint with the equivalence to Johnny Rockets, unless you’re in high school. Make the first time the sort of date that she will look back on fondly, even if things don’t work out. Do a little research about what sort of food the restaurant serves, and if it has a cozy yet not-so-romantic atmosphere. Ideally, it should be a nice, quiet place; you don’t want to scream over the din at some pub, or lounge. The most important thing to do is make an advance reservation, particularly at a place that has rave reviews. Don’t be a cheap date; women strongly dislike tightfisted men. Remember, the first impression is always the last impression.
Married? Um, No!
Don’t be a jerk about revealing your connubial status; if you’re married, you shouldn’t be on a first date, to be honest. While fidelity is a rare commodity in a marriage, there are a pathetic hoard of women who are willing to be with married men. Decorous women will want to know the truth, since obviously morality overrules a good time. Find out if your date is the sort to engage in an extramarital affair, and if she is, well, no good can come out of it. Ideally, men who are either divorced or separated should entertain the idea of dating other women. Similarly, these situations call for honesty.
If you tell a date that you’ll call her the next day, and you don’t, it’s quite vexing. Nobody forgets to call a first date when they say they will. We know it isn’t entirely impossible to take a breather at work. Everyone has a few minutes to spare, where a brief email or SMS will do the trick if you genuinely are caught up with a mountain of work. Don’t give your date the impression that this is how things are going to be between you two, especially if this is something new. Who needs a man who complicates things from the get-go? If you said you’d call, then dude, you better call. We women hate to wait by the phone.
So you’re at home, flipping through sports channels while chugging beer, when you chance upon the time — it’s a little after midnight. So what do you do? Pick up the phone and call your date. No, wrong! Men who call only during nightfall, spell trouble. Is there something about daylight that bothers you? Be a gentleman (if possible) and call your date during the day, afternoon, or even in the evening (unless you’re Edward from the Twilight series). One, women need their beauty sleep, and two, we’re uncomfortable about the fact that post midnight is the ‘only’ time that you can call. We’re not falling for that one.
Zero Table Etiquette
Why would you suckle your fingers after a meal, or belch obstreperously? This sort of behavior is paleolithic, making it downright nasty to behave like so, in front of a date. Remember your manners when you’re in the company of a woman; in a way, it can seem disrespectful. When you’re with the boys, you can loosen your belt, burp to your heart’s content, and even chomp and slurp as loud as you please. But in front of us, we’d love it if you were civilized, and occasionally said ‘Excuse me’, if you do happen to expel gas nosily. And we mean all sorts of gas.
Some people love telling stories, lots of them. While stories can be enthralling, amusing, and insightful, others of a somber nature aren’t all that intriguing. We don’t want to hear sentimental stories of how your dog died when you were nine, or how you accidentally ran over the neighbor’s cat — a string of sad stories that beg for pity or comfort is exhausting. We want just a hint of the soft side to reveal itself, not an emotional dam that is irreparable. First dates are supposed to be fun and exciting, not a drab, weepy session of recounting the past. Save the sad stories for another day, and concentrate more on exchanging intellectual bits of conversation. Overly sensitive men are not our cup of tea.
A man who can’t take his eyes off a woman’s knockers while she’s in his presence is disgusting, to say the least. Alright, so maybe they’re abnormally large or distracting, but your pestiferous staring must nonetheless be nipped in the bud. A date that reveals his vulgar side isn’t worth pursuing because of his obvious intentions. Focus on her expressions, body language, and the way she speaks. Some men would protest that there is no harm in staring, at least when she’s not looking. Really? Well, we’re bound to notice you gawking at them at some point during the date. Inappropriate staring is a monolithic turnoff.
A self-assured man is a major turn-on for a majority of women. A man who can take charge in and out of the boardroom, is exactly what we want. Not men who are reduced to a pile of stammering, sweaty-palmed wrecks in dire need of solace, when confronted with a challenging situation. Sigh. When it comes to dating, anxiety and stress play a major role in the game, no doubt. But the truth is, women want their men to confidently stride into a room and exude charm, leaving others swooning in delight. Take a deep breath and calm down — she’s not a man-eater. She’ll sense your nervousness and may luckily pass it off as a nonverbal compliment, although don’t keep it up for long.
Your date is seated comfortably in a luxurious restaurant, enjoying her second glass of wine, when the calm is suddenly pierced by a string of profanity. Yes, it was you cursing the waiter that brought the wrong order to your table. Apparently, politeness is a foreign concept to you. Learn how to be nice to waiters, or anyone that you come into contact with. As horrible as any incident may be to you, there’s always a gentle angle of handling things. After all, it was a mistake. Your date will think that this is how you probably treat everyone you know, which could be highly probable. Don’t be surprised if she doesn’t return your phone calls.
Not Picking Up the Check
This turnoff is highly nettling for a lot of women out there. While many will insist on splitting the bill, a man must never allow a lady to pay, whether half or full. The biggest offense is when she offers to pay, and you willingly push the check towards her. Whoa! Within a second you crumble, put on an innocent face, fib about forgetting your wallet, and gladly sit back while she takes care of the check. Clearly, a man who makes a woman pay for his meal, will find other ways to make her produce her credit card. Ugh, a man who reeks of stale cigarettes sounds more appealing than a freeloader.
Many of us are aware of the condition called hyperhidrosis, or in layman terms, excessive sweating — it isn’t a person’s fault, but it can be helped. Not all men suffer from this, mind you. Some are born pigs who roll gleefully in a sty before showing up for a date. Ever use the holy grail of body odor elimination, deodorant? Apparently not. Take a shower, use deodorant right after, and lastly, spritz yourself (semi-generously) with quality perfume and not a cheap knockoff. Just so you know, deodorant is not a body spray, it’s strictly meant for your underarms. If you smell like an overused pair of gym socks, you know where to find the exit.
These are just some of the biggest turnoffs for women on a first date, where men would be wise to heed our advice. In the end, we all have our many shortcomings; the important thing is to be open and willing to make these changes.
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Facebook Marketing Bible
Guest Writer on May 11, 2013 2:05 PM
Facebook has recently shared that on Facebook Home, engagement with the social network has increased 25 percent compared to the standard Facebook mobile application. In this case, engagement refers to the expected: commenting, liking and sharing, but also refers to additional time spent in the app such as messaging.
For marketers, this is great news. Any increase in engagement spells more chances to connect with fans through quality page content. Here are a few tips of advice for any marketers interested in optimizing their campaigns for Facebook Home.
Facebook has yet to introduce ads to Home, though Facebook Co-Founder and CEO Mark Zuckerberg has said he is “sure at some point there will be.” Less seasoned marketers might see this as a negative quality, but veteran Facebook marketers should remain unphased. The overarching theme to marketing on Facebook is to focus on content first and reach second. It is more important to produce content that people want to see and engage with before complaining how your posts aren’t being seen by all of your fans. Facebook ads are a great tool to get seen by more people, but are best reserved for content that is engaging. With the higher engagement, now it is even more important to be creating quality content than ever.
Though there is no way to purchase ads on Home yet, there are still ways to advertise and improve your marketing on Home. For example, in addition to friends’ stories, cover feed will share stories from liked brand pages. This makes it important to acquire more fans to increases your potential reach. Marketers can purchase any Facebook ads on both desktop and mobile apps to assist in this. There is also a specific ad type to get users to take this action, page post ads. Some may find that page like ads less valuable than other ad types, but with proper targeting such as custom audience targeting can help to increase total fans. More total fans means a higher chance for these organic posts to appear in the cover feed.
The cover feed is a more streamlined way to use Facebook. Rather than having to navigate through the menus to access the application, cover feed will feed stories to user as the first screen. For Home users, this makes it less important to access the normal news feed. This feed can still be accessed through the standard Facebook application on a Home enabled phone.
This streamlined experience is a main contributor to the higher engagement percentage. If a user is interested in a story, they can easily tap to like it or submit a comment. This all can be done with little delay. The home screen of any phone is can easily be seen by a user over 100 times a day and with Home, users are seeing more stories than they would just browsing through the apps or desktop.
Though you cannot purchase ads on to display on Facebook Home, posts that you share on your page can still come up on the cover feed. However, a cover feed story looks much different than a story in the standard Facebook app.
For example, take a look at this story above. This is a photo taken from Instagram where all images are perfect squares. Regardless of how a photo is uploaded, images on Home are oriented to be seen in portrait view.
Optimizing photos for best display with cover feed may not be the best strategy going forward. For example, panoramic photos would only show a small fraction of a picture in cover feed, but would look great as a page’s cover photo. At this point in time, the amount of Home users make up a tiny fraction of Facebook’s total users so it is more appropriate to target the mass vs. the minority.
With the absence of ads, Home lacks one of the most powerful tools available to marketers on Facebook, targeting options. Though some pages have access to page post targeting, where they can can publish stories to only appear to fans that fit a certain demographic, many pages are without this feature and benefit. Proper targeting is the best way to ensure that the right message is going to be seen by the right people. Without targeting, it is important to curate all content before it is shared. Marketers should be mindful of any potentially offensive, suggestive or vulgar content.
Though the response to about it has not been entirely positive, Facebook Home product is very young. With a continued effort to improve it, Facebook Home can be seen as the future way users are going to interact with the social network through mobile devices. Marketers that adapt quickly to these changes will only see a positive impact.
Want to learn more about Facebook Home and its impact on Facebook marketing? Check out the Facebook Marketing Bible to learn more about the implications of Facebook Home, the new news feed as well as many other topics.
Jonathan Espinosa works at Inside Network as a Social Media Marketing Specialist. He is the main contributor to the Facebook Marketing Bible, the most comprehensive guide for marketing and advertising on Facebook.
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The attic may seem like the perfect storage spot for all your unused items, but the truth is, it’s not. Excessive heat, four-legged attic critters, and an array of hidden insects make the attic a bad place to try to keep things safe. Before you put your cherished items at risk, read over the things you shouldn’t store in an attic. You may be surprised at what can happen up there!
Almost everything that goes up in the attic stays up in the attic for a very long time. We don’t go up and check on it to ensure that it’s safe. We don’t take it down and examine it. We assume that whatever the item is, it’s safe. However, stored clothes get eaten, things get pooped on by unwanted attic guests, or the items may even melt or disintegrate altogether. What goes into the attic doesn’t always come out. Play it safe and keep the following items out of the attic.
Books – If you’re a book lover, you probably have more books than you have shelf space. However, if you want to hold on to your books forever, keep them out of the attic. There’s a little insect called a silverfish that would love to nibble on the pages. These small bugs are wingless and have pincers on their rear ends, and they’ll eat just about anything. Oh, and don’t forget about bookworms! Those are a real thing.
Wood furniture – If you have an antique wood chair or table that you’re holding onto, please keep it out of the attic. The changes in humidity can cause the wood to expand, causing it to crack or split.
Candles – If you have too many candles to store inside the house, don’t try storing them in the attic. They’ll melt into an unrecognizable pile of wax.
Heirloom clothing – Wedding dresses, prom dresses, and other clothing items are better stored in a spare closet. Dust, hot air, and rodents can wreak havoc on your valuables.
Leather – Hanging on to your leather jacket from the 1980′s? Keep it out of the attic. The extreme hot and cold air in the attic can ruin the leather, and leave it smelly musty and looking damaged.
Photographs or picture albums – Never store photographs or picture albums in the attic! This goes for picture slides and negatives, too. Nothing would be sadder than to see those memories ruined from exposure to excessive heat and cold.
Paper – Avoid storing important documents such as old tax returns, birth certificates, and things like your children’s artwork in the attic. Silverfish find paperwork tasty. These things should be stored in a fire-proof safe, in a climate controlled room.
Spare fabric – If you’re a fabric hound that likes holding on to scrap fabric, keep it downstairs in the sewing room. Those darned silverfish will pinch and eat them, so they are definitely an item to keep out of the attic. You may also find rodent poop on it. Yikes!
Stuffed animals – If you plan on storing your child’s stuffed animals for another little one, keep them out of the attic. Mice, dust mites, and other critters will ruin them in a hurry.
VCR tapes – We all have them – VCR tapes filled with memories of our child’s first steps, first birthday party, first trip to the potty, and other ‘first’ events. These tapes are another item you shouldn’t store in an attic as they are highly susceptible to heat.
If you have paperwork that you simply must store in the attic, keep it stored in an airtight container that locks in place. This will help keep inspect and rodent away from it. Just remember that a tiny inspect, such as a silverfish, may still find its way inside.
Fashion has changed drastically over the last few years. The only constant in fashion is that it is always going to change. We went from wearing bell bottom jeans to skinny jeans in a year. The once popular flats are out and the highest of the high heels are back in full force. I like to consider myself up to date on what is trending in fashion. I am a fan of the bell bottoms, the lowest of the low waist jeans, and I will even throw on some skinny jeans every once in awhile. The one thing I have given up on is the up to there booty shorts. I am twenty-seven and years ago I considered myself attractive in my barely there shorts, but these days I feel more classy and elegant in a pair of shorts that are longer and I can roll a nice cuff up at the bottom if I want them to be a little shorter. To me it is way more sophisticated and sexy if you leave a little something to the imagination. I am also a mother of a five year old son, and the most unappealing thing to me is to see a mother and child out in public and the mothers butt cheeks hanging out of her shorts. Everyone has their own definition of what is sexy but you can easily see over the years fashion has evolved and barely there is no longer as popular as it once was. There are A line skirts that come to your knees and long bohemian style dresses that flow to your ankles. The high waist pants and skirts are back and bigger than ever. Now when I head to the grocery store or go out for a night on the town with my husband I am in my high waist, down to my knees, body clinging skirt with a nice tucked in top and heels my husband wants me to throw out because I tower two inches over him. I have come to know that sexy is not how much skin you show but how elegant and classy you look. I threw out my barely there skirts and shorts and opted for a more refined look instead and I feel sexier than ever. I also feel more put together looking, not like I cut off a pair of old jeans to make shorts that are shorter than what you should be able to purchase at a store. I have also found that my husband loves my new look just as much as I do.
Apple has been cracking down on app discovery resources in recent months, removing high profile apps like AppGratis for violating guideline 2.25, which states the following: “Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected.”
A report from AllThingsD in early April indicated that AppGratis’ rejection from the App Store was just the first phase of a much wider crackdown, which was today confirmed by PocketGamer.biz after Apple began rejecting apps that feature tools for “filtering, bookmarking, searching, or sharing recommendations.”
We’ve been contacted by one developer whose app discovery tool has recently been blocked by Apple because it includes such features, with App Store regulation 2.25 – which restricts apps that could be confused by consumers as app stores in their own right – cited within the reasoning.
The developer, who opted to remain anonymous, said that the rejected app focused primarily on sharing app recommendations to friends.
“I have not seen this rejection notice before and believe that it is a new one. We thought that basing our recommendations on sharing was suitable for Apple, as it had previously stated that if you bake in social or local into your app discovery, you would be fine.
“However, either we are not social enough, or Apple is going back on its position. Either way, it appears the scope of 2.25 continues to grow and I think they aim to be the only provider of recommendations for apps, along with being the distributor.”
As noted above, guideline 2.25 has non-specific, generalized wording that does not include specifics on the filtering, bookmarking, searching, and sharing violations, which means the company could use the rule to reject and penalize a number of apps that incorporate similar features.
Basic tenets of economics dictate that when you tax something, you get less of it. That’s why it’s incomprehensible that the U.S. Senate is moving to raise taxes on one of the brightest sectors of our struggling economy.
The Internet is a thriving ecosystem of entrepreneurial freedom that should be protected and nourished. It has allowed new businesses to compete in the national marketplace in ways that would have been impossible 15 years ago, and it empowers consumer choice. But tax-hungry politicians view the Internet as yet another source of revenue to bail out their big-spending governments.
The misleadingly titled Marketplace Fairness Act is a job-killing tax hike, plain and simple. It is, in effect, a national Internet sales tax, which would hammer the little guy and benefit giant corporations.
Senators who vote for it are voting to impose audits, compliance costs, lost wages, and inefficiency on small businesses in every state. And they are potentially crippling an engine of new job creation at a time of economic struggle. This bill will not create jobs; it will not create new opportunities; and it will not create the economic growth our country needs and our people deserve.
Currently, online sellers collect sales taxes based on their physical location. The MFA, however, would fundamentally change how businesses collect those taxes. Instead, it would require online retailers to charge taxes based on the consumer’s location or where the product is ultimately consumed. That’s like your grocery store quizzing you on where you’re going to eat those apples or Hallmark asking where you’re going to send that Christmas card. The compliance burdens associated with charging taxes based on the consumer’s location are mind-numbingly complicated.
Consider this: Online and catalogue retailers with gross sales of $ 1 million — a level that is mom & pop size in many places — will be forced to collect sales taxes for the country’s 9,600 state and local tax jurisdictions. Just as Obamacare punishes small business with taxes and regulations for employing more than 50 people, this legislation would punish small businesses for making more than $ 1 million in sales. For many businesses it may be more beneficial to make less money than to keep track of all the different taxes.
Small and medium-size businesses would be subjected to monthly or quarterly tax returns to all 46 states who collect sales tax; in addition, one amendment likely to be added to the bill would also include all 565 federally recognized Indian tribes in the definition of “state,” so businesses would need to collect applicable taxes for them, too.
As if that wasn’t enough, each of the nearly 10,000 jurisdictions gets to have its own tax rates and sales tax holidays with thresholds and caps. Each state can give sellers their own “tax app” and it’s up to the seller to pay for integration into their in-house systems for ordering, fulfillment, and accounting.
Keep in mind, each state still gets to have its own audit, forms, tax base, and definitions. That means every online seller could be subject to dozens — or eventually hundreds — of audits each year.
So, how is this fair? After all, brick and mortar stores aren’t subjected to all these rules.
And, how is it fair for a Texas business to collect taxes to support California Gov. Jerry Brown’s big spending? Or to underwrite New York City Mayor Michael Bloomberg’s nanny statism or Chicago Mayor Rahm Emanuel’s anti-Second Amendment agenda?
Make no mistake: Big business supports this bill because it will drive smaller competitors off the Internet and out of business.
And it wouldn’t help small brick-and-mortar retailers, as its proponents claim, because the sales they are losing today are mostly going to big-box stores and giant online retailers — both of whom are already paying sales taxes.
The largest online retailers already have physical business presences in most states. Meaning, they are already collecting and paying the state taxes. Right now, nine of the top 10 Internet retailers collect taxes in every state. Big businesses can afford to hire accountants and attorneys to pay the taxes properly and navigate audits.
Instead, this bill would just impose crushing new costs on small and mid-size Internet retailers.
Enjoy Web-based entertainment such as Netflix and iTunes? Or how about the projected 56 billion apps downloaded in 2013? Well, this bill will open the door to new taxes on every TV show, movie, game, song, or app you download.
Naturally, state and local governments are salivating at the prospect of getting a purported $ 23 billion in new revenue from the private economy. Especially when the out-of-state consumers paying those taxes and the out-of-state businesses owners who collect them can’t vote them out of office.
Last but not least, this bill doesn’t pass constitutional muster. The MFA overturns the fundamental idea that states’ taxing authority ends at their borders. The Supreme Court has said that an out-of-state business could subject itself to a state’s taxing power if due-process concerns are satisfied, namely that the business purposefully targets its activities in that state. But because pure Internet sales by their nature don’t target any one state, this legislation presents a serious constitutional problem.
Raising the tax burden on small businesses in one of the still-thriving sectors of our economy doesn’t make sense. And, imposing a national Internet sales tax while the nation is still trying to desperately to create jobs and provide new opportunities for millions of Americans still struggling to find work is economic foolishness.